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THE STORY
GrwNxt is an innovative company using AI to grow more nutritious crops. Despite the amazing research, their digital presence wasn’t fully reflecting the value of their work. The website lacked engagement and it was difficult to gain sales. In collaboration with Studio About’s team, I was brought in to lead a brand redesign that would communicate their expertise in a more engaging and commercially effective way.
MY ROLE
As a lead designer, I was responsible for refreshing the company’s visual identity and redesigning the website to make it more modern and professional.
THE CHALLENGE
The GrwNxt team, being primarily researchers, had deep technical expertise but struggled to translate that into a compelling storytelling. The challenge was to balance scientific credibility with a clear and appealing brand presence that would resonate with potential clients.
PROCESS
I started with developing a new color palette and refreshed the logo for a more vibrant and modern look. From there, I redesigned the entire website with a focus on usability, clarity, and stronger storytelling. With collaborative feedback rounds we continously aligned on design decisions through extensive iteration. At the end I designed additional assets including presentation templates and reusable visuals to support the sales team in client meetings
OUTCOME
The rebrand and new website transformed GrwNxt’s digital presence. From a dated, disengaging site, the company now has a fresh, professional identity that clearly communicates their innovative work and has already helped them land new clients. The updated brand system also gave their team reusable tools to maintain their client communication and marketing channels.
👉 Visit GrwNxt
THE STORY
GrwNxt is an innovative company using AI to grow more nutritious crops. Despite the amazing research, their digital presence wasn’t fully reflecting the value of their work. The website lacked engagement and it was difficult to gain sales. In collaboration with Studio About’s team, I was brought in to lead a brand redesign that would communicate their expertise in a more engaging and commercially effective way.
MY ROLE
As a lead designer, I was responsible for refreshing the company’s visual identity and redesigning the website to make it more modern and professional.
THE CHALLENGE
The GrwNxt team, being primarily researchers, had deep technical expertise but struggled to translate that into a compelling storytelling. The challenge was to balance scientific credibility with a clear and appealing brand presence that would resonate with potential clients.
PROCESS
I started with developing a new color palette and refreshed the logo for a more vibrant and modern look. From there, I redesigned the entire website with a focus on usability, clarity, and stronger storytelling. With collaborative feedback rounds we continously aligned on design decisions through extensive iteration. At the end I designed additional assets including presentation templates and reusable visuals to support the sales team in client meetings
OUTCOME
The rebrand and new website transformed GrwNxt’s digital presence. From a dated, disengaging site, the company now has a fresh, professional identity that clearly communicates their innovative work and has already helped them land new clients. The updated brand system also gave their team reusable tools to maintain their client communication and marketing channels.
👉 Visit GrwNxt
THE STORY
GrwNxt is an innovative company using AI to grow more nutritious crops. Despite the amazing research, their digital presence wasn’t fully reflecting the value of their work. The website lacked engagement and it was difficult to gain sales. In collaboration with Studio About’s team, I was brought in to lead a brand redesign that would communicate their expertise in a more engaging and commercially effective way.
MY ROLE
As a lead designer, I was responsible for refreshing the company’s visual identity and redesigning the website to make it more modern and professional.
THE CHALLENGE
The GrwNxt team, being primarily researchers, had deep technical expertise but struggled to translate that into a compelling storytelling. The challenge was to balance scientific credibility with a clear and appealing brand presence that would resonate with potential clients.
PROCESS
I started with developing a new color palette and refreshed the logo for a more vibrant and modern look. From there, I redesigned the entire website with a focus on usability, clarity, and stronger storytelling. With collaborative feedback rounds we continously aligned on design decisions through extensive iteration. At the end I designed additional assets including presentation templates and reusable visuals to support the sales team in client meetings
OUTCOME
The rebrand and new website transformed GrwNxt’s digital presence. From a dated, disengaging site, the company now has a fresh, professional identity that clearly communicates their innovative work and has already helped them land new clients. The updated brand system also gave their team reusable tools to maintain their client communication and marketing channels.
👉 Visit GrwNxt
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08 2024
02
GrwNxt
Branding
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