THE STORY
This was a conceptual project done for my studies, exploring packaging design for a fictional tea brand. The goal was to create a box design that was playful and eyecatching.
MY ROLE
I designed the packaging visuals, incorporating hand drawn elements to bring a personal, organic feel to the brand.
THE CHALLENGE
I did not have a previous experience creating packaging design, so I had to do plenty of research to know how to approach this project and what to keep in mind while designing.
PROCESS
I created hand-drawn elements and incorporated them into the packaging design, balancing illustration with typography. I experimented with different layouts and colors to finally land on the shelf-ready design that reflects the imaginary brand values I was working with. At the end I created a mockup to present the product.
OUTCOME
This project allowed me to explore more closely packaging design, sharpening my skills in illustration and digital mockups. The final design stands out between regular tea boxes standing on the store shelf.
THE STORY
This was a conceptual project done for my studies, exploring packaging design for a fictional tea brand. The goal was to create a box design that was playful and eyecatching.
MY ROLE
I designed the packaging visuals, incorporating hand drawn elements to bring a personal, organic feel to the brand.
THE CHALLENGE
I did not have a previous experience creating packaging design, so I had to do plenty of research to know how to approach this project and what to keep in mind while designing.
PROCESS
I created hand-drawn elements and incorporated them into the packaging design, balancing illustration with typography. I experimented with different layouts and colors to finally land on the shelf-ready design that reflects the imaginary brand values I was working with. At the end I created a mockup to present the product.
OUTCOME
This project allowed me to explore more closely packaging design, sharpening my skills in illustration and digital mockups. The final design stands out between regular tea boxes standing on the store shelf.
THE STORY
This was a conceptual project done for my studies, exploring packaging design for a fictional tea brand. The goal was to create a box design that was playful and eyecatching.
MY ROLE
I designed the packaging visuals, incorporating hand drawn elements to bring a personal, organic feel to the brand.
CHALLENGE
I did not have a previous experience creating packaging design, so I had to do plenty of research to know how to approach this project and what to keep in mind while designing.
PROCESS
I created hand-drawn elements and incorporated them into the packaging design, balancing illustration with typography. I experimented with different layouts and colors to finally land on the shelf-ready design that reflects the imaginary brand values I was working with. At the end I created a mockup to present the product.
OUTCOME
This project allowed me to explore more closely packaging design, sharpening my skills in illustration and digital mockups. The final design stands out between regular tea boxes standing on the store shelf.